Earn money by sharing your opinion.
Companies want to understand what people think, need and experience in their daily lives. By taking part in a market research study, you can share your experiences and receive an agreed compensation.
Your participation can take many different forms.
Depending on the research question, a study takes place in a test studio, digitally, at home or another suitable location.
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One-on-one interviews
Personal or digital interviews about experiences, needs and decisions.
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Group discussions
Sharing with other participants about products, brands or topics.
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Product tests & tastings
Viewing, trying out, tasting products and then giving honest feedback.
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Studio & sensory tests
Tests under professional and comparable conditions in our studios
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Online & digital
Online interviews, digital groups and surveys – flexible from home
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Home-Use Tests
Use and evaluate products over an agreed period in your own daily life
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B2B & Special Interest
Studies for professional target groups as well as people with special experiences or interests.
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Healthcare
Market research with patients, relatives or medical professionals.
Different people. Different perspectives.
Market research thrives on different experiences, life situations and professional backgrounds. Which people are sought always depends on the specific study.
Consumers & Families
People with different everyday experiences, interests and life situations.
Customers, users & tech enthusiasts
People who can use and review products, services or digital applications.
Professionals & decision makers
Participants with professional experience or responsibility in specific industries and subject areas.
Healthcare target groups
Patients, relatives and medical professionals for suitable market research studies. The focus is on personal experiences and opinions – no clinical trials or testing of new drugs.
Become a participant – how it works.
From free registration to payment after actual participation – transparent and step by step.
Important: A study opportunity is not a confirmed invitation. Your participation is only confirmed after we have checked your eligibility and expressly invited you.
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Register free of charge
You join our participant pool voluntarily and without obligation.
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Receive study opportunities
If a study basically fits your profile, we will inform you about the opportunity to participate.
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Express your interest
You decide for yourself with each offer whether you are interested in the study.
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Eligibility check
We check against the respective study criteria whether your profile matches the target group.
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Receive a confirmed invitation
Your participation in a specific study is only confirmed with our explicit invitation.
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Take part & receive compensation
After actually taking part, you will receive the agreed compensation for that study.
Questions about participating in market research studies.
Here you will find the most important information about registration, selection, participation, and compensation. Our studies are about your opinion and experience – not about selling you anything.
What is market research?
Market research helps companies and organisations understand how people perceive products, services and topics. It does this by systematically collecting and analysing opinions, experiences and needs.
What does participating in a study mean?
As a participant, you contribute your personal experiences and views, for example in an interview, focus group, product test or online study. There are no right or wrong answers.
Which participants are being looked for?
This varies from study to study. We may be looking for consumers, families, users of specific products, professionals, business decision-makers or healthcare audiences. The specific eligibility criteria for each study always apply.
Is registration mandatory?
No. Registration for the participant pool is free and non-binding. You decide whether you are interested each time you receive a study opportunity. Registering does not oblige you to participate.
Why do I get checked before taking part?
Each study is designed for a specific target audience. We therefore check whether your profile meets the study criteria. Your participation is only confirmed after this assessment and our express invitation.
How will I be paid for participating?
The incentive depends on the type, duration and requirements of the study. We will tell you the exact amount and payment method before you confirm your participation. The incentive is paid once you have completed the study as agreed.
Will I get regular invites after registering?
We cannot guarantee this. Whether and when a study opportunity matches your profile depends on the criteria for each study. A study opportunity is not yet a confirmed invitation.
Will we be sold products in a study?
No. Market research studies collect opinions and experiences. Participation is not a sales conversation and does not require you to buy a product or service.
Are healthcare studies clinical trials?
No. Our healthcare market research studies explore opinions, experiences and perceptions of care, products or information. We do not conduct clinical trials or test new medicines on participants.