City view of Munich

Test studio Munich

Herzog+Glaser

Centrally accessible in Munich city centre.

The test studio is located on Kaufingerstraße, one of Munich's central shopping and pedestrian areas.

There are two rooms for focus group discussions, 20 quantitative test spots, a customer lounge and a test kitchen available for use.
Test studio Munich – interior
  • Studio space

    400m²
  • GD room

    2x
  • Test station

    20x

What this studio offers for your study.

Rooms, technology and facilities vary by location. Here you can see the specific capabilities of the test studio in Munich.

Test studio Munich – GD room
Test studio Munich – customer lounge
Test studio Munich – test stations
Test studio Munich – test kitchen

Equipment at all locations

  • Cameras

    Web streaming and video recording in top quality

  • Product shelves

    Shopping environment realistically simulated with shelves up to 8 m long

  • Additional features

    Interpreter system, projector, large screens, multimedia PCs, Metaplan walls, flipcharts and magnetic boards

  • Excellent location

    In the heart of the city – best accessibility and high pedestrian traffic for authentic market research

This is how the studio is laid out.

Orientation on site

The floor plans show rooms, layout and routes in the studio.

Rooms and paths at a glance.

Room layout

Rooms and facilities in Munich.

Click through more impressions of the studio, its rooms and the facilities on site.

Direct contact with the test studio Munich.

Your local team

Centrally located in Munich.

Address and location