City view of Leipzig

Test studio Leipzig

Herzog+Glaser

Different study formats under one roof.

The test studio is just a few minutes' walk from Leipzig main station, making it easily accessible for participants and project teams from the city and surrounding areas.

Three rooms for group discussions, 20 test stations, a test kitchen and a terraced viewing cinema allow for qualitative and quantitative studies with various observation situations.
Test studio Leipzig – interior
  • Studio space

    450m²
  • GD room

    3x
  • Test station

    20x

What this studio offers for your study.

Rooms, technology and facilities vary by location. Here you can see the specific capabilities of the test studio in Leipzig.

Test studio Leipzig – GD room
Test studio Leipzig – tiered observation theatre
Test studio Leipzig – customer lounge
Test studio Leipzig – test stations
Test studio Leipzig – test kitchen

Equipment at all locations

  • Cameras

    Web streaming and video recording in top quality

  • Product shelves

    Shopping environment realistically simulated with shelves up to 8 m long

  • Additional features

    Interpreter system, projector, large screens, multimedia PCs, Metaplan walls, flipcharts and magnetic boards

  • Excellent location

    In the heart of the city – best accessibility and high pedestrian traffic for authentic market research

This is how the studio is laid out.

Orientation on site

The floor plans show rooms, layout and routes in the studio.

Rooms and paths at a glance.

Room layout

Rooms and facilities in Leipzig.

Click through more impressions of the studio, its rooms and the facilities on site.

Direct contact with the test studio Leipzig.

Your local team

Centrally located in Leipzig.

Address and location