The right participants don't just pass the screener. They make your study happen.

Recruitment

We find people who really have something to say. Matching the question. Matching the method. Matching the project.

Good research starts with the right people.
Our approach

Good research starts with the right people.

A study can be methodically sound and still fail with the wrong participants. That’s why we don’t just check if someone formally fits a profile. We want to understand if the person has the right experience, can contribute something and actually wants to contribute.

Approach and screening match the target group.

Different people

A patient with a rare condition requires a different approach from a consumer in a tasting study or a decision-maker in a B2B study.

  • B2C

    Consumers for product tests, tastings, interviews and quantitative studies.

  • B2B

    Professionals, decision-makers and industry experts with relevant work experience.

  • Special Interest

    Specific interests, usage habits or rare feature combinations.

  • Healthcare

    Talking to patients, relatives and medical groups in a sensible and respectful way.

We don’t just fill quotas.

Quality before quotas
  • Think along with the screener

    We check the research question, criteria and study type. We call out unrealistic or contradictory requirements.

  • Personally, where personality counts

    In qualitative studies we look at expressiveness, experience, motivation, openness and communication fit.

  • Efficient and tested

    In quantitative and laboratory studies we combine automated processes with personal checks. Responsibility remains with the team.

Experience, oversight and clear decisions.

How we secure participation
Mareike, Gülay and Christine review a recruitment project together
  • In-house recruitment team

    An established part of our company for 15 years.

  • Shared participant pool

    Centrally available and usable across locations.

  • Central participation history

    Repeat participation, exclusions and project requirements are checked.

  • Appropriate reserves

    Planned according to target group, method and risk of dropout.