City view of Essen

Test studio Essen

Herzog+Glaser

Combine different study formats at one location.

The test studio at Kopstadtplatz is centrally located between two busy shopping streets. Its easy accessibility supports the recruitment of different target groups from Essen and the Ruhr region.

With rooms for group discussions, 20 test stations, a test kitchen and a sensory lab, you can carry out qualitative, quantitative and sensory studies at one location and link them together.
Test studio Essen – interior
  • Studio space

    800m²
  • GD room

    3x
  • Test station

    20x
  • Sensory Testing Lab

What this studio offers for your study.

Rooms, technology and facilities vary by location. Here you can see the specific capabilities of the test studio in Essen.

Test studio Essen – GD room
Test studio Essen – customer lounge
Test studio Essen – test stations
Test studio Essen – test kitchen
Test studio Essen – sensory testing lab

Equipment at all locations

  • Cameras

    Web streaming and video recording in top quality

  • Product shelves

    Shopping environment realistically simulated with shelves up to 8 m long

  • Additional features

    Interpreter system, projector, large screens, multimedia PCs, Metaplan walls, flipcharts and magnetic boards

  • Excellent location

    In the heart of the city – best accessibility and high pedestrian traffic for authentic market research

This is how the studio is laid out.

Orientation on site

The floor plans show rooms, layout and routes in the studio.

Rooms and paths at a glance.

Room layout

Rooms and facilities in Essen.

Click through more impressions of the studio, its rooms and the facilities on site.

Direct contact with the test studio Essen.

Your local team

Centrally located in Essen.

Address and location