City view of Stuttgart

Test studio Stuttgart

m-s Herzog + Klein

Market research directly on Königstraße.

The test studio is centrally located on Königstraße and is easy to reach for participants and project teams.

Three rooms for group discussions, quantitative test areas, a customer lounge, and a test kitchen provide the setting for qualitative conversations, studio tests and product studies.
Test studio Stuttgart – interior
  • Studio space

    250m²
  • GD room

    3x
  • Test station

    10x

What this studio offers for your study.

Rooms, technology and facilities vary by location. Here you can see the specific capabilities of the test studio in Stuttgart.

Test studio Stuttgart – GD room
Test studio Stuttgart – customer lounge
Test studio Stuttgart – test stations
Test studio Stuttgart – test kitchen

Equipment at all locations

  • Cameras

    Web streaming and video recording in top quality

  • Product shelves

    Shopping environment realistically simulated with shelves up to 8 m long

  • Additional features

    Interpreter system, projector, large screens, multimedia PCs, Metaplan walls, flipcharts and magnetic boards

  • Excellent location

    In the heart of the city – best accessibility and high pedestrian traffic for authentic market research

This is how the studio is laid out.

Orientation on site

The floor plans show rooms, layout and routes in the studio.

Rooms and paths at a glance.

Room layout

Rooms and facilities in Stuttgart.

Click through more impressions of the studio, its rooms and the facilities on site.

Direct contact with the test studio Stuttgart.

Your local team

Centrally located in Stuttgart.

Address and location