Register as a Research Participant and Help Shape New Products
Take part in exciting market research studies and share your opinion on new products, services and trends.
Our experienced recruitment team regularly looks for participants for selected studies throughout Germany. Participation is straightforward, flexible and fairly compensated.
Become a Participant in Four Simple Steps
From registration to payment, taking part in exciting market research studies is simple.
Register Free of Charge
Register in our participant database free of charge and have the opportunity to take part in future studies. Registration is non-binding and participation remains completely flexible.
We Find a Suitable Study
As soon as a study matches your profile, we will contact you personally. Together, we will check whether you meet the relevant criteria and are eligible to participate.
Share Your Opinion and Help Shape Products
Whether you take part in a focus group, product test or online survey, your opinion helps companies develop better products and services.
Receive Fair Compensation
You will receive fair compensation for your time and input. Depending on the study, payment is made in cash at the facility or by bank transfer.
Frequently Asked Questions About Market Research Participation
We are happy to answer the most common questions about taking part in market research studies.
One important point first: We are not trying to sell you anything.
Market research collects and analyses information about markets, products and services by speaking to people from specific target audiences.
Its purpose is to help companies make informed decisions by gaining insight into consumers’ needs, preferences and behaviours. Market research helps companies understand their target audiences, including their demographic characteristics, interests and purchasing behaviour.
For example, manufacturers conduct research studies to understand how appealing a new product is to potential customers. The participants in these studies are ordinary consumers who test products and services and evaluate them from their personal perspective.
They may be asked questions such as:
Is the new advertising message easy to understand?
Is the shampoo packaging practical?
Does the new pizza variety taste as good as expected?
Different people naturally have different opinions. There are no right or wrong answers. Your personal opinion is what matters.
A market research participant is someone who takes part in a survey, interview or another form of research. They provide information about their opinions, attitudes, behaviours or experiences relating to a particular topic.
Participants are essential to market research. Their feedback helps researchers identify trends, improve products and develop effective marketing strategies.
Participants are selected according to specific criteria to ensure that they match the target audience required for each study.
We conduct studies for a wide variety of target audiences.
These include consumers of food, beverages and household products, users of specific products and services, customers of particular companies, professionals and experts from different industries.
We also recruit pharmacists, pharmaceutical technical assistants, pharmacy interns, medical specialists, nurses, healthcare professionals, patients and people living with rare conditions.
After successfully completing a study, you will receive compensation for your time and participation. Depending on the study, payment is made in cash at the facility or by bank transfer.
The amount depends on the requirements, complexity and duration of the study. You will be informed about the compensation before agreeing to participate.
Market research can use qualitative methods, such as interviews and focus groups, as well as quantitative methods, such as facility-based tests, home use tests and sensory tests.
Depending on the study, you may be invited to a focus group with four to ten participants or to an individual interview. The session may take place at one of our facilities or online as a video interview.
We also conduct short facility-based tests, tasting studies and home use tests.
Participant recruitment is the process of identifying and selecting suitable people for a market research study.
Our team first identifies people in our database who may match the study criteria. These individuals are usually contacted by email and informed about the study.
Anyone interested in taking part is then contacted by telephone. During this call, our team conducts a short screening interview to determine whether the person meets the required criteria.
If you meet all the criteria and are available at the required time and location, you will receive an invitation to participate. If you do not qualify for a particular study, you may still be contacted about suitable studies in the future.
Careful recruitment is an essential part of market research because the quality and relevance of the findings depend heavily on selecting the right participants.