München Skyline

Munich Market Research Facility

Herzog + Glaser

Munich: A Centre of Innovation and One of Europe’s Leading Economies

Munich is one of Europe’s strongest economies and consistently ranks among its most desirable cities to live in. The Bavarian capital is a major centre for technology, media, healthcare and financial services. It is home to global corporations, hidden champions and a dynamic start-up ecosystem. At the same time, Munich offers an exceptional quality of life, with a wide range of cultural attractions, diverse restaurants and numerous green spaces throughout the city. This combination of economic strength, international diversity and high purchasing power makes Munich an outstanding location for market research.

Our market research facility enjoys a prime city-centre location on Kaufingerstraße, Munich’s largest shopping street. Surrounded by shops and restaurants, with consistently high pedestrian traffic, this central location provides ideal conditions for targeted research and direct access to relevant target audiences.
Teststudio München Empfang
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Our Facility in Munich

Modern technology, flexible spaces and ideal testing conditions

Teststudio München GD-Raum
Teststudio München Kundenlounge
Teststudio München Testplatz
Teststudio München Küche

Available at All Our Locations

Cameras

High-quality live video streaming and video recording.

Product Shelving

Realistic retail environments with product shelving up to eight metres long.

Additional Equipment

Interpreting system, projectors, large displays, multimedia PCs, presentation boards, flip charts and magnetic boards.

Central Location

Located in the heart of the city, with excellent accessibility and consistently high pedestrian traffic for authentic market research.

Your Contacts in Munich

Professional advice and personal support from your local contacts.

More Impressions from Munich

Explore our professional facilities and ideal testing conditions before your study begins.